Deliverables
Expanded color palette guidelines • Color Vision Deficiency research • Digital & print collateral library • Multi-page branded templates
Overview
Brief: Enhance the current brand palette to improve accessibility while maintaining its foundation and translate the refreshed brand across new materials.
Solution: Developed a Color Vision Deficiency (CVD) optimized palette that preserves brand recognition while improving accessibility. Through careful analysis of contrast and tones, the refreshed system maintains brand equity while advancing layout flexibility. The result is a clean, consistent visual language implemented across brand materials and a website design completed by a separate designer that balances accessibility with content management needs.
An Antenna Group project created for BranchPattern.
