Deliverables
Moodboards • Brand solutions • Logo & color palette evolution • Digital & print collateral library • Company brochure creation
Overview
Brief: Elevate the existing 1900 Broadway brand while maintaining the equity of its current identity.
Solution: Refined the brand identity through strategic updates to the logo and color palette, aligning with the building's architectural character. Enhanced the visual system with curated photography capturing the property's energy, supported by a modernized grid system. The refreshed brand successfully spans both digital and print touchpoints while preserving brand recognition.
An Antenna Group project created for 1900 Broadway.
